Sport Management

Sport Manangement Program

Sport Management Degree

This growing field offers students excellent opportunities for careers in the sports and sport equipment industries.

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The Sport Management major consists of the School of Business Core courses supplemented with courses in sport management and athletic equipment management. The program is based on a set of principles covering key content areas:

  • Social, psychological and international foundations of the sport

  • Sport management

  • Ethics

  • Sport marketing

  • Finance

  • Accounting

  • Economics

  • Legal aspects of sport

  • Integrative experiences involving strategic policies, internships, and a capstone experience

Students in the Sport Management major choose one of two tracks for their career development: General track or Athletic Equipment Management track.

The management of sport organizations and programs is a recognized area of management.



Why a Sport Management Degree?

The bachelor of business administration in sport management is perfect for students who wish to manage sports-related businesses, not-for-profit organizations such as fitness centers, community organizations such as the YMCA, and sport facilities such as stadiums. This growing field offers students excellent opportunities for careers in the sports and sport equipment industries as the need for qualified equipment managers has surged in recent times.



Photo of Holman LibraryAbout the Sport Management Major

The B.B.A. in Sport Management consists of the School of Business core classes supplemented with coursework in sport management and athletic equipment management. Students receive a thorough understanding of topics such as sport marketing, ethics, finance, and economics, as well as legal aspects and the social, psychological, and international foundations of the sport.

Sports management majors choose between two tracks within the degree program.

  • Sport Management (General Track): This track provides students with education and training in the basic economic and social environment of sport business, the financing and operations of facilities, the marketing and managing of events, and an internship that applies course concepts to solve actual issues in sport management.

  • Athletic Equipment Management Track: The only program of its type in the United States, this track enables students to develop a broad perspective on issues concerning athletic equipment management, including such topics as purchasing, fitting, maintenance and repair, management, and accountability.

A minor in Sport Management is also offered.

2016-2017 Program Catalog

2016-2017 4-Year Plan - General Track

2016-2017 4-Year Plan - Athletic Equipment Management




Photo of McKendree's Entryway MonumentWhy McKendree?

McKendree University provides you with interactive learning opportunities through our small class sizes, experienced faculty, and unique internship experiences that move you beyond the classroom. We are committed to your success in the degree programs we offer, the internships and extracurricular activities that will set you apart, and the college experience you’ll get here. Just 25 minutes from downtown St. Louis, Missouri, McKendree University is located in historic Lebanon, Illinois, and affords students a host of enriching cultural, career, and entertainment opportunities.



Program Highlights


  • Exciting internships give you the opportunity to participate in the actual operations of a commercial organization even before you graduate

  • Related clubs and honor societies allow you to meet others and enhance your resume



Photo of McKendree Seal MarkerEmployment Opportunities

Graduates in sport management find careers in professional sports teams, college and university athletic departments, and secondary schools. They also manage a wide variety of sports facilities, including fitness centers and athletic community organizations.



Interesting Courses


  • Sociology of Sport

  • Sports Facilities and Event Management

  • Sport and Health Psychology



Photo of McKendree Entryway MonumentClub Information / Honor Societies


  • Iota Tau Alpha (Athletic Training Honor Society)

  • Sigma Beta Delta (Business Honor Society)

  • Phi Beta Lambda (Business Service Club)



Related Programs





Student Support



Meet the Faculty

Photo of Scott M. Colby, M.S.Scott M. Colby, M.S.

Clark Hall, Lower Level 6
(618) 537-6933



Photo of Elisabeth Erickson, Ph.D.Elisabeth A. Erickson, Ph.D.

Assistant Professor of Sport Management
Piper Academic Center (PAC) 108
(618) 537-6791



Photo of Dawn HankinsDawn Michele Hankins, Ph.D., ATC, LAT

Curriculum Director for Athletic Training

Bearcat Hall 102
(618) 537-6917



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