Music Marketing



Why a B.A. Degree in Music Marketing?

If you love music but also have a passion for working in the business world, why choose just one field of study? The Bachelor of Arts in Music Marketing combines music courses in theory, history, pedagogy, and performance with business coursework in promotions, design, and management. With many different internship opportunities and ways to take learning outside the classroom, this unique degree program will make you stand out from the crowd.




Photo of Holman LibraryAbout the Music Marketing Major

An interdisciplinary degree housed in the Division of Visual and Performing Arts, the B.A. in Music Marketing incorporates classes in both music and business to give students a broad-based background in both fields. The degree is designed to prepare you for a wide variety of careers in the music industry, from managing your own business to working for major music merchandise corporations to promoting your own studio and/or performances.

2023-2024 Program Catalog




Performances Ensembles


Our Music program boasts many outstanding and diverse performance ensembles, giving you the opportunity to earn scholarship funds, meet lifelong friends, and have fun showcasing McKendree’s musical talent.

        • Concert Band

        • Wind Ensemble

        • Concert Choir

        • Chamber Choir

        • Jazz Ensemble

        • Jazz Combos

        • Chamber Ensembles for Woodwinds, Strings & Brass

        • Percussion Ensemble




Photo of McKendree's Entryway MonumentWhy McKendree?

McKendree University provides you with interactive learning opportunities through our small class sizes, experienced faculty, and unique internship experiences that move you beyond the classroom. We are committed to your success in the degree programs we offer, the internships and extracurricular activities that will set you apart, and the college experience you’ll get here. Just 25 minutes from downtown St. Louis, Missouri, McKendree University is located in historic Lebanon, Illinois, and affords students a host of enriching cultural, career, and entertainment opportunities.



Program Highlights


  • Exciting internship opportunities give you the chance to network and gain valuable real world experiences.

  • More than ten performance ensembles enable you to make lasting memories doing what you love while earning scholarship money.

  • The Hettenhausen Center for the Arts: Opened in 2006, the Hett gives music students an impressive venue to demonstrate their talents to audiences. Perform in this state-of-the-art theater that’s hosted countless professional dancers, musicians, and actors from around the world.




Employment Opportunities

Music Marketing graduates are fully prepared to start their own business or find careers in radio, public relations agencies, record label companies, and the arts and entertainment industries.




Interesting Courses


  • Music Pedagogy

  • Music & World Cultures

  • Business Entrepeneurship

  • Marketing




Club Information / Honor Societies


  • Kappa Kappa Psi (National Honorary Band Fraternity)

  • Marketing Club: offers hands-on experience and the opportunity to interact with others in a variety of real world marketing projects. These include conducting situation and competitor analyses, marketing research, promotion design, and other services for local businesses and organizations.




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Key Faculty

Photo of Nancy Ypma, D.Mus.Nancy Ypma, D.Mus.

Chair of the Division of Visual & Performing Arts and Humanities
Professor of Music
Hettenhausen Center for the Arts
(618) 537-6922 

Full List of Music Department Faculty & Staff