Music Marketing
Why a B.A. Degree in Music Marketing?
If you love music but also have a passion for working in the business world, why choose
just one field of study? The Bachelor of Arts in Music Marketing combines music courses
in theory, history, pedagogy, and performance with business coursework in promotions,
design, and management. With many different internship opportunities and ways to take
learning outside the classroom, this unique degree program will make you stand out
from the crowd.
About the Music Marketing Major
An interdisciplinary degree housed in the Division of Visual and Performing Arts,
the B.A. in Music Marketing incorporates classes in both music and business to give
students a broad-based background in both fields. The degree is designed to prepare
you for a wide variety of careers in the music industry, from managing your own business
to working for major music merchandise corporations to promoting your own studio and/or
performances.
2025-26 Program Catalog
Performances Ensembles
Our Music program boasts many outstanding and diverse performance ensembles, giving
you the opportunity to earn scholarship funds, meet lifelong friends, and have fun
showcasing McKendree’s musical talent.
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Concert Band
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Wind Ensemble
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Concert Choir
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Chamber Choir
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Jazz Ensemble
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Jazz Combos
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Chamber Ensembles for Woodwinds, Strings & Brass
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Percussion Ensemble
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Why McKendree?
McKendree University provides you with interactive learning opportunities through
our small class sizes, experienced faculty, and unique internship experiences that
move you beyond the classroom. We are committed to your success in the degree programs
we offer, the internships and extracurricular activities that will set you apart,
and the college experience you’ll get here. Just 25 minutes from downtown St. Louis,
Missouri, McKendree University is located in historic Lebanon, Illinois, and affords
students a host of enriching cultural, career, and entertainment opportunities.
Program Highlights
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Exciting internship opportunities give you the chance to network and gain valuable real world experiences.
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More than ten performance ensembles enable you to make lasting memories doing what you love while earning scholarship money.
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The Hettenhausen Center for the Arts: Opened in 2006, the Hett gives music students an impressive venue to demonstrate their talents to audiences. Perform in this state-of-the-art theater that’s hosted countless professional dancers, musicians, and actors from around the world.
Employment Opportunities
Music Marketing graduates are fully prepared to start their own business or find careers
in radio, public relations agencies, record label companies, and the arts and entertainment
industries.
Interesting Courses
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Music Pedagogy
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Music & World Cultures
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Business Entrepeneurship
- Marketing
Club Information / Honor Societies
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Kappa Kappa Psi (National Honorary Band Fraternity)
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Marketing Club: offers hands-on experience and the opportunity to interact with others in a variety of real world marketing projects. These include conducting situation and competitor analyses, marketing research, promotion design, and other services for local businesses and organizations.
Related Programs
Your Student Success Support Team
Social Media
Key Faculty
Chair of the Division of Visual & Performing Arts and Humanities
Professor of Music
Hettenhausen Center for the Arts
(618) 537-6922
nypma@mckendree.edu
Full List of Music Department Faculty & Staff
