Marketing

Our marketing curriculum is based on a customer satisfaction model known as the marketing concept. You will develop skills in critical thinking, quantitative analysis, and oral and written communication. You’ll also learn to apply marketing theory.


Our cutting edge marketing program is designed to prepare you for a career in the following marketing fields:


•   Personal selling

•   Advertising

•   Marketing research

•   New product planning

•   Marketing management in retail and commercial environments


A minor in Marketing is also available.


Mission Statement


The mission of the marketing major of McKendree University is to prepare students to enter a variety of occupations and professions or to continue their education in a program of graduate study. To this end the major prepares students to receive degrees. It offers majors and provides courses and experiences relevant to current business practices in support of the mission and tradition of McKendree University and the School of Business.


Why choose marketing at McKendree University?


The Marketing Department at McKendree University is taught by energetic, talented, experienced and highly qualified faculty members who emphasize strong theoretical applications for marketing practice and performance.

In addition, a unique feature of the McKendree University marketing course is that students are enabled to further expand their marketing knowledge through real marketing case studies or to apply their marketing understanding to current issues within real companies.

 

Program Highlights

 
McKendree Marketing Club (MMC)

MMC aims to offer hands-on experience in different types of real ‘marketing’ projects. These may include conducting situation and competitor analyses, marketing research, promotion design, marketing mix research and any other exciting marketing assignments. And for those who are interested in the academic aspect rather than the industry, MMC offers the opportunity to discuss and critique the academic literature.

                     Marketing Club Video 1              Marketing Club Video 2              Marketing Club Video 3       

 

Industry Associations

You will have the opportunity to participate in paid summer internships with several local companies, including:

•  Nestle Purina
•  Hilton Garden Inn & The Regency Conference Center
•  Illinois State Police
•  KDSK-TV5
•  KMOX-Radio
•  Chicago Bulls, Chicago Cubs and Chicago White Sox
•  St. Louis Rams and St. Louis Blues
•  St. Elizabeth Hospital
•  GSC Credits

 

Honor Societies


Phi Beta Lambda

Phi Beta Lambda is an honor society that prepares students for careers in business and entrepreneurships. It encourages career development, civic service, economic education, community involvement and business advocacy.

Sigma Beta Delta

Sigma Beta Delta is an honor society that promotes higher scholarship in the business discipline and rewards scholastic achievement in business related subjects.


Employment


Careers in marketing include personal selling and marketing management in retail and commercial environments, new product planning for manufacturing firms and service providers, and marketing research for large advertisers, research firms, and advertising agencies.

Some of the companies that our recent graduates are working for include:

•  Marketing and Event Coordinator, Harley Davidson
•  Front Desk Associate, Rend Lake Hotel
•  Logistic Account Executive, Total Quality Logistics


What Our Students & Alumni Are Saying

 

Quotation Graphic  

The business professor helps me to understand the concept but also helps me to find a job.”

~ Bailey Kempwerth

Quotation Graphic  

The school of business gave me proper attention and a tool that helped me to get a full-time job and the job of my choice.”

~ Justin Fix

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The professor is creating an environment where I can be successful.”

~ Zach Loehr

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Marketing professors take a special interest in their students and make the class interesting.”

~ Elizabeth Dykstra

 


Meet the Faculty

 

Halimin Herjanto

Halimin Herjanto, Ph.D.

Assistant Professor of Marketing
907 Royce Street, 2nd Floor
(618) 537-6412
hherjanto@mckendree.edu

Jean Scheller SampsonJean M. Sampson, D.Mgt.

Associate Professor of Marketing
Piper Academic Center (PAC) 106
(618) 537-6884
jmsampson@mckendree.edu

   
   
Yun-Hee Kim

Yun-Hee Kim, Ph.D.

Assistant Professor of Marketing
Piper Academic Center (PAC) 105
(618) 537-6939
ykim@mckendree.edu