MBA in Digital Marketing

digital marketing

Digital Marketing is an exciting and emerging field in the business industry. McKendree’s MBA in Digital Marketing will allow you to build upon traditional marketing skills with current and relevant digital marketing skills. You will gain knowledge in the growing and evolving field of Digital Marketing giving you a competitive advantage in the marketing industry. Along with traditional marketing and business skills you will gain skills in digital marketing, social media marketing, and marketing analytics. 

In this specialization, students will learn best practices in using digital components within marketing. The MBA in Digital Marketing will provide you with skills that will allow you to think strategically within a digital business world. You will explore interactions of people in social media platforms, learn to create a community for your brand, and create content to engage your target customers. You will gain skills in analyzing market data to put your brand on top. This degree has a flexible online format that allows you to earn your graduate degree. Come discover how you can make your mark in the Digital Marketing field with an MBA from McKendree!



Master of Business Administration (MBA) in Digital Marketing

MBA 621 - Accounting for Managers 

MBA 622 - Economics of the Firm 

MBA 623 - Business Research Methods and Applications 

MBA 625 - Legal Issues for Managers 

MBA 631 - Corporate Finance 

MBA 642 - Customers and Competitive Advantage 

MBA 643 - Digital Marketing

MBA 645 - Social Media Marketing

MBA 646 - Marketing Analytics

MBA 651 - Global Organization and Management

MBA 652 - Organizational Behavior 

MBA 653 - Stakeholder Management and Ethics 

MBA 661 - Corporate Strategy and Leadership 

Total Credits: 39*

*Foundation courses may be required.



Next Step...

Contact your student services specialists below and get details on the admission process and our next start date.

Photo of Patty Aubel


Patty Aubel

(618) 537-6943
(833) 317-7236 (toll free)



Photo of Heather Haycraft, M.A.Ed.Heather Haycraft, M.A.Ed.

Coordinator for Kentucky Programs
(502) 797-4380  




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 *McKendree University has been approved to participate in the National Council for State Authorization Reciprocity Agreements (NC-SARA).