MBA in Digital Marketing
Digital Marketing is an exciting and emerging field in the business industry. McKendree’s
MBA in Digital Marketing will allow you to build upon traditional marketing skills
with current and relevant digital marketing skills. You will gain knowledge in the
growing and evolving field of Digital Marketing giving you a competitive advantage
in the marketing industry. Along with traditional marketing and business skills you
will gain skills in digital marketing, social media marketing, and marketing analytics.
In this specialization, students will learn best practices in using digital components
within marketing. The MBA in Digital Marketing will provide you with skills that will
allow you to think strategically within a digital business world. You will explore
interactions of people in social media platforms, learn to create a community for
your brand, and create content to engage your target customers. You will gain skills
in analyzing market data to put your brand on top. This degree has a flexible online
format that allows you to earn your graduate degree in as little as 12 months*. Come
discover how you can make your mark in the Digital Marketing field with an MBA from
McKendree!
*full time student.
Master of Business Administration (MBA) in Digital Marketing
MBA 621 - Accounting for Managers
MBA 622 - Economics of the Firm
MBA 623 - Business Research Methods and Applications
MBA 625 - Legal Issues for Managers
MBA 631 - Corporate Finance
MBA 642 - Customers and Competitive Advantage
MBA 643 - Digital Marketing
MBA 645 - Social Media Marketing
MBA 646 - Marketing Analytics
MBA 652 - Organizational Behavior
MBA 653 - Stakeholder Management and Ethics
MBA 661 - Corporate Strategy and Leadership
Total Credits: 36*
*Foundation courses may be required.
Next Step
Contact your student services specialists below and get details on the admission process
and our next start date.
Coordinator
(502) 797-4380
hnhaycraft@mckendree.edu
