Online Marketing Degree

Students interested in careers in marketing or marketing management will find the online marketing degree will provide them with the foundation for success. McKendree's online marketing program is focused on customer satisfaction. This online degree program places emphasis on written and oral communication as well as critical thinking skills that accommodate the schedule of busy adults.



Why an Online Marketing Degree?

The American Marketing Association defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives." The McKendree University online marketing program is based on a customer satisfaction model known as the marketing concept that is consistent with this definition.


Female Student at Home on Laptop
Flexible Online Course Format

Online classes are delivered using the course management system Brightspace. All classes for the online BBA are offered over an eight week period. Many online students choose to take two courses during each eight week session



Advancement Opportunities

Most entry level positions are within sales. Greater opportunities are available to those that pursue a graduate degree:

  • MBA



Career Opportunities

Student in Graduation Cap and Gown

Careers in marketing include:

  • Personal Selling
  • Marketing Management

  • Retail and Commercial

  • New Product Planning

  • Marketing Research



Interesting Online Classes

  • Marketing Research
  • Digital Marketing
  • Advertising & Promotion
  • Principles of Marketing
  • Consumer Behavior
  • Business Strategy & Policy



Next Step

Contact your student services specialists and get details on the admission process, unofficial transcript evaluation, and our next start date.




Key Faculty


Photo of Jean M. Sampson, D.Mgt.Jean M. Sampson, D.Mgt.




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*McKendree University has been approved to participate in the National Council for State Authorization Reciprocity Agreements (NC-SARA).