Online - Marketing
The McKendree University marketing curriculum is based on a customer satisfaction model. This curriculum is designed to prepare students for careers in marketing that include eventual marketing management responsibilities.
Marketing Major Courses
|
ACC 261 Principles of Accounting I |
ACC 262 Principles of Accounting II |
|
BUS 303 Business Law I |
BUS 310 Quant Analysis for Bus. Decisions |
|
BUS 410 Management Inform. Systems |
BUS 450 Business Strategy and Policy |
|
ECO 211 Principles of Microeconomics |
ECO 212 Principles of Macroeconomics |
|
FIN 308 Principles of Business Finance |
MGT 204 Principles of Management |
|
MGT 334 Human Resources Management |
MKT 205 Principles of Marketing |
|
MKT 305 Consumer Behavior |
MKT 310 Marketing Research |
|
MKT 330 Principles of Retailing |
MKT 340 International Business |
|
MKT 354 Advertising & Promotion |
MKT 424 Bus. Ethics and Social Response. |
|
MTH 310 Statistics |
|
McKendree University requires a minimum of 128 credits for degree completion. 58 of those hours must be at the university level, with 40 of them at the 300 or 400 level and a minimum of 32 hours with McKendree. All students must pass a writing proficiency exam prior to graduation. Students must fulfill the general education requirements.
