Bachelor of Business Administration in Marketing

The major in Marketing enables students to focus on the process of product and service promotion and delivery to the public. More specifically, students learn to design and conduct marketing research projects, advertise and promote products and services, and design campaigns for both large and small business.

Core Requirements

English I and II

Literature

Music, Art, or Fine Arts

Speech

Laboratory Science (4 hrs. with lab)

Science (3 hrs. non-lab)

Computer Science (software)

Philosophy or Religion

Ethics

Health & Wellness

History

Cross Cultural

Psychology, Sociology, Political Science

(6 credit hours from 2 of these 3 disciplines)

Major Requirements

Principles of Management

Principles of Marketing

Business Law I or II

Statistics

Quantitative Analysis for Business Decisions

Principles of Accounting I

Principles of Accounting II

Principles of Business Finance

Principles of Macroeconomics

Principles of Microeconomics

Management Information Systems

OR

Accounting Information Systems

Business Strategy & Policy

Marketing Research

Advertising and Promotion

Consumer Behavior

Four Marketing Electives (12 hours)

General Electives  (as needed)