Online Marketing Degree

Students interested in careers in marketing or marketing management will find the online marketing degree will provide them with the foundation for success. McKendree's online marketing program is focused on customer satisfaction. This online degree program places emphasis on written and oral communication as well as critical thinking skills that accommodate the schedule of busy adults.

Why an Online Marketing Degree?

The American Marketing Association defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives." The McKendree University online marketing program is based on a customer satisfaction model known as the marketing concept that is consistent with this definition.

Flexible Course Format

Online classes are delivered using the course management system BlackBoard. All classes for the online BBA are offered over an eight week period. Many online students choose to take two courses during each eight week session.

Advancement Opportunities

Most entry level positions are within sales. Greater opportunities are available to those that pursue a graduate degree:

Career Opportunities

Careers in marketing include:

Personal Selling
Marketing Management
Retail and Commercial
New Product Planning
Marketing Research

Program Requirements

McKendree University requires a minimum of 120 credit hours for online degree completion. 40 hours must be at the 300 or 400 level and a minimum of 30 hours with McKendree. Students must fulfill the general education requirements.

Interesting Classes

Marketing Research
Advertising & Promotion
Principles of Marketing
Consumer Behavior
Business Strategy & Policy

Online Marketing Degree General Education Requirements

Art or Music
ENG 111 Composition I
Literature
PSY/SOC/PSI - 6 hrs from 2 of 3 areas
MTH 105 Intermediate Algebra
HPE 158 Health and Wellness
BIO 101 Introductory Biology with Lab
CSI 120 Computing Concepts and Apps.
ENG 112 Composition II
HIS 262 US History Since 1865
Philosophy or Religion
MTH 310 Statistics
SPC 310 Bus & Professional Presentations
SCE 205 Earth and Astronomical Science

Evaluation of Transfer Credit

McKendree University gives careful consideration to your previous coursework and will transfer in as many credits as possible. Courses are individually evaluated to determine which are transferable and what requirements have been met. Transcripts will be evaluated by the Office of Academic Records and the Division Chair of the department.

Official evaluations are completed once you have been admitted to McKendree University. McKendree Online staff can provide you with an unofficial evaluation at your request. Please note the following:

Only courses with a letter grade of 'C' or better may be accepted in transfer. Pass/fail courses will not be accepted.
At least 120 credit hours are required for graduation, 30 of which must be from McKendree.
Up to 90 credit hours may be accepted in transfer from a regionally accredited institution.
Proficiencies earned at other institutions are not accepted.

Send transcripts to:

McKendree University
McKendree Online
701 College Road
Lebanon, IL 62254