Bachelor of Business Administration in Marketing

The major in Marketing enables students to focus on the process of product and service promotion and delivery to the public. More specifically, students learn to design and conduct marketing research projects, advertise and promote products and services, and design campaigns for both large and small business.


Core Requirements


English 111 and 112

Writing Intensive (2 courses)

Literature

Music, Art, or Fine Arts

Speech

Science (7 hrs. lab & non-lab)

Computer Competency

Philosophy or Religion

Ethics

Health & Wellness

History

Cross Cultural

Psychology, Sociology, Political Science, Economics

(9 credit hours from 3 of the 4 disciplines)


Major Requirements


MGT 204 Principles of Management

MKT 205 Principles of Marketing

BUS 303/304 Business Law I or II

MTH 170 Statistics

BUS 310 Quantitative Analysis for Business Decisions

ACC 205 Principles of Financial Accounting

ACC 230 Principles of Managerial Accounting

FIN 308 Principles of Business Finance

ECO 212 Principles of Macroeconomics

ECO 211 Principles of Microeconomics

BUS 410 Management Information Systems

OR

ACC 220 Accounting Information Systems

BUS 450 Business Strategy & Policy

MKT 410 Marketing Research

MKT 354 Advertising and Promotion

MKT 305 Consumer Behavior

Four Marketing Electives (12 hours)

-at least 2 courses at 300/400 level

 

Student Services

 

Photo of Maria Knedel, M.S.Maria Knedel, M.S.

Student Services Specialist
(618) 744-0426

mlknedel@mckendree.edu

 

 

Photo of Robert WiseJason Wise

Student Services Specialist
(618) 744-0426

rjwise@mckendree.edu