Bachelor of Business Administration in Marketing
The major in Marketing enables students to focus on the process of product and service promotion and delivery to the public. More specifically, students learn to design and conduct marketing research projects, advertise and promote products and services, and design campaigns for both large and small business.
Core Requirements
English 111 and 112
Writing Intensive (2 courses)
Literature
Music, Art, or Fine Arts
Speech
Science (7 hrs. lab & non-lab)
Computer Competency
Philosophy or Religion
Ethics
Health & Wellness
History
Cross Cultural
Psychology, Sociology, Political Science, Economics
(9 credit hours from 3 of the 4 disciplines)
Major Requirements
MGT 204 Principles of Management
MKT 205 Principles of Marketing
BUS 303/304 Business Law I or II
MTH 170 Statistics
BUS 310 Quantitative Analysis for Business Decisions
ACC 205 Principles of Financial Accounting
ACC 230 Principles of Managerial Accounting
FIN 308 Principles of Business Finance
ECO 212 Principles of Macroeconomics
ECO 211 Principles of Microeconomics
BUS 410 Management Information Systems
OR
ACC 220 Accounting Information Systems
BUS 450 Business Strategy & Policy
MKT 410 Marketing Research
MKT 354 Advertising and Promotion
MKT 305 Consumer Behavior
Four Marketing Electives (12 hours)
-at least 2 courses at 300/400 level
Student Services
Student Services Specialist
(502) 797-4380
hnhaycraft@mckendree.edu
