#GivingTuesday on Nov. 27 Promotes Philanthropy via Social Media

McKendree University Sets a One-Day Goal of 900 Donors

(LEBANON, Ill., November 9, 2018) — McKendree University hopes to receive 900 or more gifts in a 24-hour period on its fourth annual #GivingTuesday, an international day of philanthropy on Nov. 27. Reaching this goal will unlock an additional $30,000 for McKendree University in matching gifts.

Giving Tuesday, also referred to as #GivingTuesday, kicks off the charitable giving season followed by the widely recognized shopping events, Black Friday and Cyber Monday. “Fueled by the power of social media and collaboration, there are many ways that alumni, students, parents and friends can give back to McKendree on #GivingTuesday,” explained Holly Sallee, director of annual giving and advancement services. “While celebrating the 190th year of university history, McKendree hopes that 190 first-time givers will join the movement this year. Making a gift and spreading the word doubles the impact of the gift itself.” Last year, 882 donors contributed $112,343 #GivingTuesday gifts to the university.

“We hope to build on the success of previous years,” said Victoria Dowling, senior vice president. “We encourage our alumni, students, parents, friends and others in the community to join us and to give to McKendree University on Nov, 27.”

Gifts made on #GivingTuesday will be directed to the university’s Annual Fund, which supports, in part, student scholarships and financial aid, student services, academic instruction and areas of greatest need. Donations may be made online, by phone or email. Follow #190ReasonsToGive on Twitter or visit mckendree.edu/givingtuesday to make a donation, interact with others or share your story.

For more details about the initiative, visit givingtuesday.org, its Facebook page or follow @GivingTues or #GivingTuesday on social media.