A National Award for McKendree Social Media

Lebanon, Ill. — Tweet this: McKendree University’s social media recently received the gold award in the country’s largest education advertising competition.

The 29th annual Educational Advertising Awards were sponsored by the Atlanta-based Higher Education Marketing Report. Over 2,000 entries were submitted to the competition from more than 1,000 colleges, universities and secondary schools from all 50 states and several countries. The judging panel included higher education marketers, advertising creative directors, marketing and advertising professionals and the Higher Educational Marketing Report editorial board.

“It’s a fascinating time for social media from an organizational perspective because it is so powerful, fluid and engaging,” said Michael Embrich, director of web communications and digital assets at McKendree. “There is abundant marketing value in our institution’s digital assets. It’s wonderful to be nationally recognized for the continuous dedication of our social media administrators.”

Social media at McKendree University encompasses approximately 150 accounts utilizing over 10 platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, and study abroad blogs. In addition to university-maintained accounts, numerous special interest groups use social media to connect with current and prospective students, alumni, parents and supporters.

Learn more about the university’s social media networks at www.mckendree.edu/socialmedia.