Bachelor of Business Administration in Sport Management

The management of sport organizations and programs is a recognized area of management and is accredited by the Commission on Sport Management (COSM). The B.B.A. in Sport Management is appropriate for students who wish to manage sport-related businesses, not-for-profit organizations such as fitness centers, community organizations such as the YMCA, and sport facilities such as stadiums.

The Sport Management major consists of the School of Business Core courses supplemented with courses in sport management. The program is based on a set of principles covering key content areas: the social, psychological and international foundations of sport; sport management; ethics; sport marketing; finance; accounting; economics; the legal aspects of sport; and integrative experiences involving strategic policies, internships, and a capstone experience.

The program closely follows the COSM accreditation requirements. Sport Management is designed to provide students with additional education and training in key areas important for sport management. These include the basic economic and social environment of sport business, the financing and operations of facilities, the marketing and managing of events, and an internship to apply the Sport Management courses to the solution of management problems in sport.