Prospective Students
 
Admission
Apply Online
Request Information
Financial Aid
Undergraduate Study
Graduate Study
Residence Life
For College & Guidance Counselors
For Parents
McK Quick Facts
Home > Prospective Students > Undergraduate Study > The Center at Scott AFB > Degrees Offered > Marketing Major

Marketing Major

Apply On-line Today

Admission at The Center

Degrees Offered

Financial Aid

 Tuition

 Contacts

Course Listing

Transfer Credit

Class Schedules for

The Center at Scott

2009-by course

2008-by course

2009-by month

2008-by month

The major in Marketing enables students to focus on the process of product and service promotion and delivery to the public. More specifically, students learn to design and conduct marketing research projects, advertise and promote products and services, and design campaigns for both large and small business.
CORE REQUIREMENTS MAJOR REQUIREMENTS

Freshman English I and II

Literature

Music, Art, or Fine Arts

Speech

Laboratory Science (4 hrs. with lab)

Science (3 hrs. non-lab)

Computer Science (software)

Philosophy or Religion

Ethics

History

Cross Cultural

Psychology, Sociology, Political Science
(6 credit hours from 2 of these 3 disciplines)

Principles of Management

Principles of Marketing

Business Law I or II

Statistics

Quantitative Analysis for

     Business Decisions

Principles of Accounting I

Principles of Accounting II

Principles of Business Finance

Principles of Macroeconomics

Principles of Microeconomics

Management Information

    Systems or Accounting

     Information Systems

Business Strategy & Policy

Marketing Research

Advertising and Promotion

Consumer Behavior

Four Marketing Electives (12 hours)

General Electives  (as needed)