John Watters, Ph.D

John Watters, Ph.D
Assistant Professor of Economics

Office: 907 Royse
Phone: 6185376406
Email: jswatters@mckendree.edu

Education
University of Missouri - Ph.D. Economics 1985
University of Missouri - M.A. Economics 1978
Central Methodist College - B.A. Bus. Administration 1974

"The only difference between a rut and a grave is depth."

Business Experience
AT&T / Southwestern Bell / SBC / AT&T - 25 years in the telecom industry building econometric models for forecasting, price elasticities, consumer and business demand analysis and data mining.  I used these models for international and domestic corporate mergers and acquisitions, identifying and developing new business opportunities, corporate strategy, marketing and financial planning and sales campaigns.

Research Interests

• Discrete choice modeling
• Forecast models
• Demand, pricing and marketing models and analysis

Publications

• “Cellular Telephones in the Israeli Market: The Demand, the Choice of Provider and Potential Revenues”, with A. Tishler and R. Ventura, Applied Economics, September 2001, 33(11), pp. 1479-1492. 
• “A Convenient Test of Functional Form for Pooled Econometric Models,” with A.C. Larson, Empirical Economics, Spring 1993, 18(2), pp. 271-280. 
• “Estimating Telephone Usage Elasticities: A Shares Equation System Approach,” with J.S. Chen, Applied Economics, November 1992, 24(11), pp. 1219-1224. 
• “Switched Access Competition in Telephony: Evidence and Interpretation,” with P.J. Grandstaff, Review of Business, Spring 1989, 10(4), pp. 19-26.

Selected Conference Presentations

• “How Much Would You Pay for Brazil?  Using Market Research to Assess International Business Opportunities,” with G.W. Hays, 1998 American Marketing Association Attitude and Behavioral Marketing Research Conference, Scottsdale, AZ , January 1998.
• “Demand for Combinations of Telecommunications Services in a Competitive Environment,” 31^st Annual Hawaii International Conference on Systems Sciences, Kona, HI , January 1998.
• “A Discrete Choice Analysis of Telephone Directory Listings Demand,” with J.S. Chen and R.B. Williamson, 1993 Far Eastern Meeting of the Econometric Society, Taipei, , June 1993. 
• “An Econometric Model of the Demand for IntraLATA MTS Pricing Plans,” with M.L. Roberson, Fifth Annual Western Conference: Advanced Workshop in Regulation and Public Utility Economics, San Diego, CA, July 1992.
• “Comparing Share Equations Estimation Methods: A Telecommunications Usage Demand Application,” with J.S. Chen, 1991 Australasian Meeting of the Econometric Society, Sydney, July 1991.

Teaching Interests

• Principles of Economics
• Quantitative Methods of Business Analysis
• Econometrics
• Managerial Economics
• Industrial Organization

Professional Interests
Member, American Economic Association
Member, Sigma Beta Delta

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