Yun-Hee Kim, Ph.D.

Assistant Professor of Marketing

Office: Piper Academic Center (PAC) 105

Phone: (618) 537-6939

Education

Ph.D., University of Tennessee (2014)

M.S., University of North Carolina at Greensboro (2008)

B.S., Western Kentucky University (2006)

Teaching Interests

Consumer behavior

Marketing research

International retailing & business

Principles of marketing

Principles of retailing

Publications

Kim, Y-H., Lee, M-Y., & Kim, Y-K. (2011). A new shopper typology: Utilitarian and hedonic perspectives. Journal of Global Academy of Marketing Science, 21(2), 101-112.

Watchravesringkan, K., Hodges, N., & Kim, Y-H. (2010). Exploring consumers’ adoption of highly technological fashion products: The role of extrinsic and intrinsic motivational factors. Journal of Fashion Marketing and Management, 14(2), 263-281.

Conference Proceedings/Presentations

Kumar, A., Kim, Y-H., Kim, Y-K., & Fairhurst, A. (2013). Consumers’ face-saving value, gift-giving orientations, and resource spending. American Collegiate Retailing Association (ACRA) Conference, Nashville, TN, March 20-23.

Kim, Y-H. & Kim, Y-K. (2011). Strategic Alliance for a technology-fashion product: Its impact on consumer attitudes and purchase intention. 2011 KAMS Spring International Conference & ITAA-KAMS Joint Symposium: Marketing and global trends/Global fashion marketing on the move, Seoul, Korea, May 26-29.

Gonzalez-Padron, T., Runyan, R., Hyun, J., Line, N., Kim, Y-H., and Finnegan, C. (2011). “Tried and true” or “cutting edge”: Use of data analytical techniques in marketing research. Academy of Marketing Science Annual (AMS) Conference, Coral Gables, FL, May 24-27.

Kim, Y-H., Lee, M-Y., & Kim, Y-K. (2010). A new shopper typology: Utilitarian and hedonic perspectives. American Collegiate Retailing Association (ACRA) Conference, Orland, FL, June 23-25.

Watchravesringkan, K. and Kim, Y-H. (2008). A cognitive-behavioral model of young consumers’ adoption of an innovative product: Moderating effect of consumer innovativeness. International Textile and Apparel Association (ITAA) Conference, Schaumburg, IL, November 5-8.

Watchravesringkan, K. and Kim, Y-H. (2007). Predicting consumers’ adoption of highly technological fashion products. International Textile and Apparel Association (ITAA) Conference, Los Angeles, CA, November 7-10.

Awards

Inez Lovelace and Lavera Lovelace McKenney Scholarship, University of Tennessee, 2012-2013

Ida A. Anders Scholarship, University of Tennessee, 2010-2011

Ida A. Anders Scholarship, University of Tennessee, 2009-2010

Sadie K. Stanton Human Ecology Scholarship, University of Tennessee, 2009-2010

Graduate School Scholar Award, The School of Human Environmental Sciences, University of North Carolina at Greensboro, Spring 2008

Graduate Student Summer Award, University of North Carolina at Greensboro, Summer 2007