Halimin Herjanto, Ph.D.

Photo of Halimin Herjanto, Ph.D.Assistant Professor of Marketing

Office: Piper Academic Center (PAC) 110

Phone: (618) 537-6412


Ph.D., Auckland University of Technology, New Zealand (2013)

M.Bus., Auckland University of Technology, New Zealand (2010)

MPBS, Auckland University of Technology, New Zealand (2009)

B.Bus., Manukau Institute of Technology, New Zealand (2003)

Advanced Diploma of Sales, Holmesglen Institute of Technology, Australia (1996)

Teaching Interests

Consumer Behavior, The Principles of Marketing, Marketing Management, Service Marketing, International Marketing, Integrated Marketing Communication, Internet Marketing, Sales Management, Retailing and Advertising


Herjanto, H., & Gaur, S. S. Consumer Research in Europe since the Formation of the EU in 1993. The Marketing Review (forthcoming)

Herjanto, H., Scheller-Sampson, J., & Erickson, E. The Increasing Phenomena of Second-Hand Clothes Purchase: Insights from Literature. Journal of Management & Enterpreneurship (forthcoming)

Herjanto, H., & Gaur, S.S. (2015). What Makes An Experience a Memorable One for the Customers of Top Indonesian Hotels. Asean Journal of Hospiality and Tourism, 13(2), 90-100.

Herjanto, H., Gaur, S.S., & Saransomrurthai, C. (2015). Top Global Firms' Use of Brand Profile Pages on SNS for Marketing Communication. Journal of Internet Commerce, 14(3), 316-340.

Herjanto, H. Gaur, S.S., Saransomrurtai, C., & Quik, W.H. (2014). Allowing Digital Piracy for Strategic Benefits of Business. Journal of Information, Communication and Ethics in Society, 12(4), 314-322.

Trihartono, A., & Herjanto, H. (2014). There is Nowhere to Hide: A Threat from Cyber Terrorism. Journal of Sustainable Future for Human Security, 2(2), 29-34.

Gaur, S., Herjanto, H., & Makkar, M. (2014). Review of Emotions Research in Marketing during 2002 - 2011. Journal of Retailing and Consumer Service, 21(6), 917-923.

Herjanto, H., & Gaur, S.S. (2014). Romantic tourists’ cognitive dissonance and willingness to revisit Asian hotels. Asian Journal of Business Research, 4(2), 16-27.

Gaur, S.S., Herjanto, H., & Bathula, H. (2012). Does buyer seller similarity affect buyer satisfaction with seller firm? International Review of Retail, Distribution and Consumer Research, 22(3), 315-335.

Herjanto, H., & Gaur, S.S. (2011). Intercultural Interaction and Relationship Selling in the Banking Industry, Journal of Services Research, 11(1), 101-119.

Peer Review Conferences Presentation

Herjanto, H., & Erickson, E., & Calleja, N-F. (2015). Home Away from Home: Business Travelers' Perspective. 3rd Tourism and Hospitality International Conference (THIC), 19-21 November, Surabaya, Indonesia.

Han, D., Herjanto, H., & Gaur, S. (2014). Managing Information in the Selling Process: A Conceptual Framework of Salesperson’s Information Overload’s Impacts on Relationship Selling Behaviors and Sales Performance. International Conference on Exploring New Paradigm in Business, Ranchi 6-7 February, Jharkhand, India.

Gaur, S.S., Saransomrurtai, C., & Herjanto, H. (2013). Brand Profile as an online marketing communication tool: Study of top Brand on Facebook. ANZMAC Conference, Auckland 1-4 December, Auckland, New Zealand.

Herjanto, H., & Gaur, S.S. (2013). A. Romantic travelers’ cognitive dissonance with hotels and their willingness to recommend and revisit Asian hotels. MAG Scholar Global Business, November 12-14, Marketing and Tourism Conference 2013, Dubai, UAE.

Trihartono, A. & Herjanto H. (2013). There is nowhere to hide: A Threat from Cyber Terrorism. The 4th International Conference on Sustainable Future for Human Security, October 18-21, Kyoto, Japan.

​Gaur, S.S., Herjanto, H., Saransomrurtai, C., & Bhargava, S. (2013). Attitude, Intention and Behavior towards Electronic Piracy: Insights from Literature, AMA Summer Marketing Educators’ Conference, August 9-11, Boston, USA.

Herjanto, H., Gaur, S.S., & Yap, S.F. (2013). Consumer emotional responses to emotional appeal advertising within an online social network context. 16th World Marketing Congress, Academic of Marketing Science, July 17-20, Melbourne, Australia.

Herjanto, H., & Gaur, S.S. (2013). Research on Emotions by Marketing Scholars in last 10 years. 16th World Marketing Congress, Academic of Marketing Science, July 17-20, Melbourne, Australia.

Gaur, S.S., & Herjanto, H. (2012). Salesperson’s Acculturation Behavior and Its Impact on Buyers’ Commitment. American Marketing Association’s 2012 Summer Marketing Educator’s Conference, 17-19 August, 2012, Chicago, USA.

Gaur, S.S., & Herjanto, H. (2011). The Effect of Similarity on Satisfaction with Salespersons, 5th International Conference on Services Management, May 19-21, 2011, New Delhi, India

Herjanto, H., Gaur, S.S., & Bathula, H. (2011). Buyer- Seller Similarity and its impact on Satisfaction with Seller’s Firm, 2011 Marketing in Asia Group (MAG) Scholar Conference, May 29 – June 1, 2011,Christchurch, New Zealand

Herjanto, H., & Gaur, S. S. (2009). Buyers’ National Characteristics and Salesperson’s Performance, 3rd Great Lakes-NASMEI Marketing Conference, Dec 18-19, 2009, Manamai. India.

Book Chapter

Herjanto, H., & Gaur, S. S. Creating Memorable Experiences: Lessons from World's Top 10 Hotels. In Jauhari, V. (Ed.). Creating Memorable Customer Experiences - Insights from Hospitality Sector. Toronto and New Jersey: Apple Academic Press (forthcoming).

Han, D., Herjanto, H., & Gaur, S. S. (2014). Impact of Salesperson Information Overload on Relationship Selling Behaviors and Sales Performance: A Conceptual Framework. In Ghoshal, T. (Ed.). The Next Leap: Exploring New Paradigms in Business (pp. 339-343). New Delhi: Excel India Publishers.

Doctoral Colloquium

Herjanto, H. (2013). Decision to Commit Digital Piracy: The Role of Emotions and Virtues. 16th World Marketing Congress, Academic of Marketing Science, July 17-20, Melbourne, Australia

Teaching Philosophy

In my view, a great teacher is like a great explorer with a good story telling ability. He or she is able to transform raw information into meaningful and valuable information for his or her students.



Award for Top Graduate Master of Business Majoring in Marketing (2010)

AUT Outstanding Young Teacher of the Year Award (2010)


Organizations & Memberships

American Marketing Association

Academy of Marketing Science

Academy of Management

Marketing in Asia Group

New Zealand Marketing Association