Course Descriptions


HES 601 The Past, Present, and Future of Higher Education  (3 hrs)

This course explores the history of higher education in the United States and provides an overview of current and emerging trends in the higher education industry – private, public and proprietary; two-year and four-year; graduate and professional. Surveys philosophical bases, types of mission, structure and governance, characteristics of faculty, students and curricula, and regulatory role of government and accrediting agencies.


HES 605 Introduction to Research Methods and Business Process Design (3 hrs)

This course lays the foundation for the program.  It introduces students to quantitative methods for conducting inquiry, including research design, sampling, and statistics; provides an overview of the literature on best-practice theory; and introduces students to the application of benchmarking and business process tools to authentic situations in higher education.


HES 610 Management Theory and Practice (3 hrs)

Designed to introduce students to management theory, this course focuses on management as a process of working with and through other people to complete work activities efficiently and effectively. The course explores the origin of contemporary management concepts and how they have evolved to meet the changing needs of organizations. Students will gain an understanding of the decision-making process in higher education institutions and will have an opportunity to apply an analytical model to an organization with which they are familiar.


HES 615 Strategies of Financial Management (3 hrs)

Financing higher education is a large and complex topic because it underlies the three overarching themes of higher education policy: quality, access and efficiency. The course is designed to give higher education administrative generalists a basic understanding of financial structure, analysis, and planning; accounting issues; capital structure; the budget process; long-term debt; and investment.


HES 620 Issues in Student Access (3 hrs)

This course analyzes college cost trends related to tuition and living expenses.  Various approaches to calculating and funding student need are presented.  Focus is placed on current funding sources – government, private, loan and grant – for both undergraduate and graduate studies.


HES 625 Student Development and Services on the Modern Campus (3 hrs)

This course identifies best practices in student service areas such as resident halls, recreational activity, and personal development, including service-based learning, leadership, and religion.  It also introduces students to strategies for maximizing retention and graduation rates, especially for non-traditional and minority students.

HES 635 Integrated Data Services (3 hrs)

This course examines the construction and use of integrated data systems in today's higher education institutions. Emphasis is placed on the use of data systems to support student services, human resources, and other administrative and educational functions. Using knowledge gained and their own imaginations, students will construct several data systems designed to improve university functions.


HES 640 Branding and Enrollment Management (3 hrs)

Higher Education is now a globally competed market.  This course reviews enrollment management strategies to maximize tuition revenue, focusing on the basics of branding and marketing to boost recruitment and on CRM (customer/student retention management) to improve retention. Students will gain an understanding of the "tools of the trade" -- how to develop a logo, brand, tag line, market segment and market channel to promote higher education institutions. As a capstone assignment, students will use their creativity to perform a brand make over on the university of their choice. 


HES 645 Private and Public Funding (3 hrs)

As a public good, education solicits support from private and governmental sources.  This course provides a basic overview of the sources of philanthropy and government funding.  Students will be introduced to strategies for developing ‘asks’ in the form of grant proposals and philanthropic cases statements.


HES 650 Power and Influence in Higher Education (3 hrs)

This course examines the various internal management and power structures that co-exist in the world of higher education.  The role of governing boards and administrative and academic structures are studied and compared.  Cultural impediments to change are examined.  Students identify key requirements for best practice in each of the individual structures and in strategically aligned and integrated power structures.

 

HES 655 Law in Higher Education (3 hrs)

 This course will examine legal issues focusing on sources and application of law as it applies to higher education. Students will learn to analyze legal issues faced within higher education so that in their professional role, students can effectively work toward resolution and application of appropriate action.


HES 695 Capstone Best Practice Intervention (3 hrs)

The purpose of this course is to provide students with an opportunity to demonstrate the knowledge gained through the program in the major areas of inquiry. Students will be divided into teams and assigned research projects culminating in a presentation on key future trends in higher education and on the university of the future. Synchronous sessions will be required.